in stock
In stock
Potentia
R599.00
- Calm, sustained focus, without the crash
- Memory and recall under pressure
- Reduced anxiety without sedation
- Long-term brain health, not just a short-term lift
- No side-effects. No withdrawal. No proprietary blends.
Description
Most supplements are built to sell, not to work.
Underdosed ingredients. Proprietary blends that hide what’s actually in the capsule. Extraction percentages designed to look impressive on a label rather than do anything in your body.
We built Potentia the other way around.
9 ingredients. Every dose disclosed. Every extraction percentage published. Third-party manufactured, so there’s no conflict of interest between what’s on the label and what’s in it.
We’re not going to tell you it’s the most powerful nootropic on the market. That’s not how we talk. What we will tell you is that our founder took it for six months before it went on sale — and that nothing went to market until it worked.
Go ahead and look under the hood. We want you to.
Full Formula, nothing hidden.
| Ingredient | Per Serving (3 caps) | What it does |
|---|---|---|
| L-Theanine (99%) | 200 mg | Calm focus without sedation. Works well with caffeine — takes the edge off without blunting the effect. |
| L-Tyrosine (99%) | 150 mg | Supports dopamine and noradrenaline production. Keeps you sharp under pressure and stress. |
| L-Leucine (99%) | 150 mg | Supports neurological energy production. Often overlooked in nootropic formulas. |
| Phosphatidylserine (20%) | 150 mg | Maintains the structural integrity of brain cell membranes. Critical for memory and processing speed — and one of the most research-backed ingredients in cognitive science. |
| Alpha GPC (99%) | 100 mg | Raises acetylcholine levels. The neurotransmitter most directly linked to memory, focus, and learning. |
| Oat Straw Extract (70% Beta Glucans) | 100 mg | Reduces cortisol response and supports mood. Underrated, and here at a meaningful dose. |
| Cat’s Claw Extract (5% Alkaloids) | 80 mg | Anti-inflammatory and neuroprotective. Supports long-term brain health at the cellular level. |
| Bacopa Monnieri (50% Bacosides) | 40 mg | One of the most studied adaptogenic nootropics in existence. Builds memory over time — not a quick hit, a long-term investment. |
| Huperzine-A (99%) | 4 μg | Inhibits acetylcholinesterase — the enzyme that breaks down acetylcholine. Small dose, significant effect. |
Vegetable-based capsules. Made in South Africa.
What actually happens when you take it.
In the short term: You’ll notice the absence of noise before you notice anything else. The anxiety of a full inbox, a hard deadline, or a difficult conversation doesn’t hit the same way. L-Theanine and Phosphatidylserine blunt the cortisol response, not by numbing you, but by giving your brain what it needs to stay regulated under load.
Focus follows. Not a forced, jittery, stimulant-driven focus. A quiet one. The kind where you start something and finish it.
Over weeks: Bacopa Monnieri doesn’t work in a day. Neither does Huperzine-A. They work by gradually improving how your brain processes, stores, and retrieves information. People who have been on Potentia for a month report stronger recall, better word retrieval, and less of that mid-afternoon fog that used to cost them two hours.
Long term: Cat’s Claw and Phosphatidylserine are doing work most people don’t talk about: protecting the physical structure of your brain cells and reducing the neuroinflammation that accumulates from chronic stress. Most nootropics ignore this entirely. We didn’t.
Take 1-3 capsules in the morning.
Start with 1 capsule if you’re new to nootropics or weigh under 60 kg. Work up to 3 if you want the full serving dose, that’s where the clinical research for most of these ingredients sits.
Can be taken on an empty or full stomach.
Don’t stack it with high-stim pre-workouts or energy drinks on your first run. Potentia is designed for clarity, not stimulation; let it do its job without the noise.
One thing worth knowing: Bacopa Monnieri is cumulative. Give it 3-4 weeks before you judge the memory and recall effects. Everything else you’ll feel sooner.
We don’t hide behind complexity.
Potentia contains soy (from Phosphatidylserine) and oats (from Oat Straw Extract). Both are here because the research on these forms of the ingredients is stronger than the allergen-free alternatives.
If you have a diagnosed soy or oat allergy, speak to your doctor before taking it.
Everything else in the formula is allergen-free.





Jared Hines
Worked for me immediately
I noticed the change almost instantly. I immediately felt that I had increased energy and was really able to concentrate for longer periods of time. Potentia has really helped me.
Trent Rowe
It really helps
I struggle to keep focus and get over stimulated really easily but Potentia really helped me find the balance that I needed to thrive in my career.
Mila Brinkmann
Love that it’s natural
Apex Potentia is a game changer! As someone with ADHD working a corporate job, I really struggle with staying focused and productive. Apex feels like a secret super power, my productivity is way up, and I feel much less fatigued. I like that it’s all natural too!
Josh Eady
Truly made a huge difference
Having Potentia in my life has truly made a huge difference in my work flow. Not only have I been able to get more done, but I’ve been much less anxious about the workload and tasks I have for the day. I’m able to stay level-headed, determined and actually enjoying the feeling of working hard!
Vicki Viveiros
It’s part of my routine now
Apex has really made a difference in my daily routine. It’s become a go-to for enhancing my mental game and has improved my life in pretty much every area from social to professional to my gym performance. I am crushing my goals at the moments. Apex isn’t just a supplement;” it’s a performance booster that’s become an essential part of my daily hustle.
Jamie Ferreira
Great for brain fog
Apex Potentia has been working wonders for my brain fog. I’m able to tackle long periods of working on the screen without crashing by the end of the day.
Luke O’Sullivan
Big fan!
Potentia has completely changed the way I work. I wouldn’t be able to concentrate to the same degree, or work as clearly, without it. You’ve done wonders here!
Luke Romyn
10/10
Excellent product! I cannot believe how much it helps me make it through stressful days (especially on less than usual sleep) 10/10.
Dylan Culhane
Great for creatives
Apex really feels like it cleans out the cobwebs in my synapses. My sleep and concentration have improved dramatically, and my sense of possibility for my own life has expanded accordingly. Your big goals seem for more achievable once the baby steps towards them – getting enough sleep, having the energy for that morning run, being able to complete the full chapter in your book – become easier to implement. As a creative person, maintaining a stable baseline for my nervous system is vital for higher level thinking, and Apex takes care of that.
Tara Martin
Feeling much more sharp
Since incorporating Potentia into my daily routine, I’ve experienced a remarkable boost in mental clarity, focus, and productivity. They have revolutionized my cognitive performance, allowing me to tackle tasks with unprecedented efficiency and sharpness.
Gia Salvatori
Changed my life
I noticed the change Apex Potentia has has made to my life after just 1 month of taking the supplement, it has helped me so much with day to day tasks and has improved my quality of life, I can work and stay concentrated for long periods of time without letting anything distract me
Kyle Howe
Gamechanger for ADHD
An absolute gamechanger! As someone who struggled with ADHD, I had a hard time enforcing routine and settling down to focus, this has changed the very way in which I am able to mentally process and execute daily tasks. The time spent in flow state has been increased and my ability to retain information has also become drastically better! Would recommend this for absolutely everyone!
Tommy Bompeti
Highly recommend!
I’ve tried this product for a week and noticed drastic improvements in my energy levels and focus levels. If this is something you lack, I would highly recommend Apex.
Henry-Dillon Peens
Made a big change to my mood
As someone consistently exploring ways to enhance my cognitive abilities and boost productivity, Apex Alchemy has proven to be an unparalleled catalyst for achieving peak mental performance. Whether tackling projects at the office or engaging in creative endeavors, I find myself operating at a new level of mental sharpness. Daunting tasks are now manageable, and problem-solving has become second nature. Apex Alchemy has significantly improved my overall mood and stress management, allowing me to navigate the challenges of a hectic schedule with resilience and composure.
Britt Reeves
Quick results!
Day 3 of taking Potentia – I woke up with the mindset of staying in bed all day. Took my Potentia with my coffee. And 20 mins later I found myself dressed and tidying my surroundings. No debating, no convincing myself. It just happened! I have been taking ADD stimulants for the last 15 years and for the first time I’ve found a positive alternative and it’s only day 3!
Annette Le Roux (verified owner)
Love this product!
Shona Selley (verified owner)
Surprising Results
I bought this product to “try” with a fair amount of hesitation. My son (an ADHD adult) has been using it and experienced almost instant results with improved concentration, clarity of thinking and reduced distractions and anxiety. He is placing his next order.
Ilse Botha (verified owner)
Love the product
Excellent service thank you
Shona Selley (verified owner)
Everything it promises
It seems that the tablet achieves all it claims in terms of improved concentration and diminishing distractions.
Fish Newmarch (verified owner)
Much better than concerta.
I have been taking it almost every day for 10 days and I have definitely noticed a difference for myself. I am motivated and able to stay on task or even if I do get distracted or drawn away, I come back and I am able to pick up again. My anxiety is also down. I have also been giving one capsule to my 10 year old son every second day and have noticed a positive change in him as well.
Thys Human (verified owner)
Very happy with both the product and the service ☺
Adele Weber (verified owner)
I have been able to focus for longer and get more work done in a day.
Machelle Van der Berg (verified owner)
This is going to work well.
Angela Lee-Wright (verified owner)
Potentia drives potential
Potentia is excellent for those who experience brain fog or lack of motivation. After only a week of use, I feel more focused and my mood has definitely improved. Best of all, it feels completely natural.
Anthea Gird (verified owner)
Taking for a week. No side affects.
Very happy with product
Victoria Marule (verified owner)
Impeccable service and a briliant product
I am enjoying the capsules. However, the Myocaps didn’t fit my Vertuo Nespresso. Apex handled the issue very professionally and efficiently. I am super happy with my order. I hope to get the Vertuo Lion’s Mane pods.
cheri wolf (verified owner)
If you’re a high achiever with a lot to do, this is it!
I am neurodivergent (autism/ADHD) and have had trouble concentrating for years, especially when my C-PTSD flares up or I’m under high stress due to academia and work. I’ve used L-Theanine and micro doses of Mycelium and a bunch of the usual suspects (Lion’s Main, Ashwaganda, etc.) but never found something that reliably triggers a flow state. I’ve been using Potentia for a couple of weeks now and both my partner (also an avid biohacker) and I feel the results we’ve experienced are unmatched. I did a comparison of my productivity prior to using Potentia and while using it by looking at the average amount of Pomodoros I was able to complete over the course of a week. It appears I am doubling my output with Potentia! I genuinely feel less distracted, more focused, calmer, and I don’t find myself reaching for social media every 10 mins (a habit I have tried and failed to break for YEARS). My partner also notes Potentia’s unrivalled ability to get him into a flow state. We can’t rave about this product enough! Worth every cent. Plus, locally made and Michael has gone through such care to ensure product excellency. If you’re a high achiever with a lot to do, you’ve found what you’re looking for.
Shael Heydorn (verified owner)
So far I am enjoying this product
aadila asvat (verified owner)
delivery was quick, packing is beautiful. early days yet to comment on the effectiveness of the product.
Lana Badish (verified owner)
This has replaced the ADHD medication my GP prescribed. The side effects of heart palpitations was too much to bare and Potentia has been a lifesaver. They worked almost immediately and I am in my 6th week now.
David Robinson (verified owner)
Love this product.
I suffer from severe anxiety. I started taking these tablets last week and the difference is massive. My anxiety levels are SO much better. I can’t believe how well they work. I recommend this for anyone with ADHD or ADD or even just with anxiety. You need to try them to see for yourself.
CH Hechter (verified owner)
Just started so not quite sure yet
Mike Lea (verified owner)
Started a week ago and it’s been helping a lot with my Stress and Motivation/Drive. I definitely find it easier to manage thoughts and emotions. No side effects at all. I will be getting more.
Maxine Jordaan (verified owner)
My son has ADHD, used concerta all his life, two years ago we switched to Lions Maine, now his on Apex, the effect both had on his was ok, but with your product his really is a good space emotionally and his focus is on point.
Cheryl Sawyer (verified owner)
Great product
Hi my son and I have been taking pontentia for about 2 weeks now and definitely noted better concentration and less brain fog!! Will definitely be continuing with the product!
Annalize Fairbanks (verified owner)
Can see the difference in my son. Will order again
Leanne De Bruin (verified owner)
Love this Product – it works
For someone who suffers from anxiety and complete brain fog post having covid – I have found Apex to work wonders and no side effects. I have even started my teenage son in taking it for focus and he has found it really and truly helps.
Stephen Walsh (verified owner)
Loving this product
So purchased this product almost a month ago and its eems to be doong wonders for my skin flushes and sleep! I also seem more chippa during the day energy wise
Cheryl Sawyer (verified owner)
Fantastic product – I am much more focused, no brain fog – I am replacing other meds for anxiety by using potentia as I feel much more relaxed and calmer on this product!
Elsje Van Jaarsveld (verified owner)
Sooo satisfied.
Thank you so much. I am so glad I took the leap and tried the product for my ADHD son. He is so much more focused but still his lively en vibrant self!
Kim Schlebusch (verified owner)
Excellent
I am feeling much more focused and have more energy that what I was feeling taking Ritalin ! Excited to see the results the longer I take it .
Tiaan Jacobs (verified owner)
Awesome product, that actually works!!
L Van Rooyen (verified owner)
This Product Really works – Especially for Mood stabilizing
Azisa Parker (verified owner)
Life changing 🙌
I am absolutely blown away by Potentia. It worked for me, from day one. I struggle with poor focus, low energy, procrastination, brain fog. I take potentia when I’m needing to work under tight deadlines… I have such clarity of mind and the anxiety and stray thoughts are gone…. I can go for hours on end! Potentia has changed my life!
Handré Esterhuyse (verified owner)
Clean and Serene!
Been on methylphenidate for the past 21 years of my life, Potentia definitely works!
Its not some magic pill that will cure ADHD or ADD but it helps to manage you disorder. Doesn’t change your personality and has none of the negative side effects that is associated with methylphenidate. ;
Great Stuff guys!
Dominique Otto (verified owner)
Game changer!
Such a game changer! I’ve been prescribed almost every pharmaceutical drug for ADHD and none of them have ever jived with me… Potentia helps with my mood, my drive for the day, my ability to feel like I can go out and get things done… It’s an amazing supplement. I whole heartedly endorse it!
John Matney (verified owner)
Great product!!
Order came promptly and when I did email my query, a response was almost immediate. Thanks !
Sandy Pather (verified owner)
Outstanding product!
Thanks to Potentia my battle with brain fog is over. And the cherry on the top is that my memory and focus are at peak level experienced in my 20’s and early 30’s. I highly recommend a daily dose of Potentia to those who aim for peak brain performance.
Amel Diedericks (verified owner)
I love that it’s natural as I didn’t want to go with the usual drugs recommended when an ADD/ADHD diagnosis is given.
Paulina Brown (verified owner)
Sincerely the best product I have discovered to help me concentrate and to help with stress ..You can feel the difference when not taking it. It’s my 2nd month on the product. Been a game changer for me
Hannelie Marais (verified owner)
Great support in stressful times
I feel a difference in my ability to focus on a project, the timeline for feeling the effects of the product were not too long.
Caryn COLL (verified owner)
Love this product
I feel better already and have been able to reduce my dose if Concerta by half (not instructed by my doctor to do so)…. but it’s working
Catherine Brennan (verified owner)
Clarity and Calm
I am only a few days in but the most noticeable change for me is clarity and calmness. I take it in the morning as I wake up and it makes it easier to get up and not get caught doomscrolling on my phone.
Cheryl Sawyer (verified owner)
great product!!! really works
Nela Costa (verified owner)
After 3 weeks , more energy and feeling alot better
Gareth September (verified owner)
Necessary
I’ve been using this for a months now, 2 months of everyday use a gap month and a bit and then about 1 month again now and I have to say that I like the following about the order experience:
– usually arrives next working day after I order;
– packing of the product is excellent;
;
And the following about the use of the product:;
– it doesn’t quite kick in like Turbovite or similar products, and similarly, doesn’t make you feel this mental crash like Turbovite and similar products do;
– the best way I can explain the change I’ve experienced when using this daily is that now, when I search inside for the strength or energy to do something mundane, I always find it. If I were asking myself, “Do I have the energy for this [insert taxing mental activity of your choosing here]?” The answer is now always yes, in fact, I’m finding more often than not recently that I’ve already started.
;
Rest, exercise (especially in the morning) and staying hydrated is still very important, and I’m still have 2 coffees a day BUT I’m better because I take this. And I’m grateful for that.;
;
So, if you’re this and you’re on the fence about buying it – buy it.
Kim Schlebusch (verified owner)
Amazing !
I have battled with adult adhd for years. I have been on the usual prescribed medication and decided to stop it all and try this ! Apex alchemy has been a game changer! There has been a vast difference and I now don’t get the side effects from all the scheduled medication . I highly recommend it .
Magdalene Dybala (verified owner)
Excellent service. Have not tried the product yet.
Ronel Straughan (verified owner)
Effective.
Taariq Mahomed (verified owner)
Great
Isabel Lubbe (verified owner)
Certainly helped with my energy levels and endurance. Could see results almost immediately. Thank you
Gareth Hughes (verified owner)
Feeling happy more than anything else at the moment. A few day ago I felt happier than I have for a long time. Enjoying so far!
Jacqui Botha (verified owner)
This product has helped me so much I honestly can’t do without it!!!
L Van Rooyen (verified owner)
Realy fantastic
my daughter has been using this product for more than six monts now she is doing verry well and her emotions are alot more stable aswel Thank you
Ebrahim Mahomed (verified owner)
Potentia has worked successfully with mild calming experience daily whilst still being alert & excitable .
A delicate balance with perfect results…